Who we are
One supplier for both halves of your operation
WhiteRock FZE was founded in the United Arab Emirates to serve food manufacturers, beginning as an agent for European food processing equipment makers. That work remains at the centre of the business.
It has since grown into two divisions: the sourcing and supply of food ingredients and raw materials, and the engineering and supply of processing machinery and complete production lines.
For a manufacturer that combination matters. The company specifying your line is the same one supplying what runs through it, and one relationship replaces a dozen spread across two continents.
WHITE ROCK FZE trades as part of WR Group, the identity under which the group head office manages this company and its affiliates.
Our commitment
- Flexibility in sourcing, competitive pricing and on-time delivery, with customised solutions where the requirement is unusual
- Attentive, proactive service and a named point of contact on every account
- Continual investment in the technical knowledge our customers rely on us for
- A reputation as a dependable, customer-oriented partner in the market
- Profitable growth and operational excellence, without compromising our values or business ethics